One of the first challenges for any building material manufacturer has with the notion of selling online is channel conflict. How does a brand go about selling online while not creating bad blood with their traditional distribution? Thanks to programs like Amazon Authorized Reseller partnerships, manufacturers are offered more brand control by partnering with distributors as third party sellers.
Read MoreIn September 2019, I was a guest on the Smarter Building Materials Marketing Podcast with Zach and Beth from Venveo to discuss “5 Myths of eCommerce” that are impacting building materials manufacturers. Check out the summary of the conversation — or listen to the podcast now!
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